Ego

Memoize London Ego is a fruity, sweet, and floral fragrance. The opening is fig leaf, cassis, and cardamom. the heart settles on rose. the dry-down rests on coconut milk, tonka, and amber.

Memoize London Ego is estimated to last 6–8 hrs on skin (a 4/5 longevity score). This is derived from the base-note composition — heavier base families like oriental, woody, and leather extend wear, while citrus-led blends tend to fade faster.

Memoize London Ego projects at a strong level (4/5 sillage). Expect it to fill a room and announce itself before you arrive.

Memoize London Ego is best worn during spring, autumn, and winter. The note profile makes it well suited to date night, evening, and formal. ScentCast pairs it with live weather and your calendar so you only reach for it on the right days.

Based on the note structure, a single morning application usually carries through the full day. Heat and humidity will shorten longevity; cooler weather and moisturised skin will extend it.

Memoize London Ego fits collectors looking for fruity, sweet, and floral signature. ScentCast members can add Memoize London Ego to their collection and the app will surface it on the days the weather, occasion, and personal taste align — turning a single bottle into an informed rotation pick rather than a guess.