H M Social Butterfly
H M

Social Butterfly

FruityCitrusFloralSweetMusky

Social Butterfly by H&Mis a Floral fragrance for women. This is a new fragrance. Social Butterfly was launched in 2024. The nose behind this fragrance is Firmenich. Top notes are Mandarin Orange, Lemon, Honeysuckle and Apple Blossom; middle notes are Vanilla and Ylang-Ylang; base notes are Toffee, Cashmere Wood and Musk.

Notes

Top notes
First 0–15 minutes
Heart notes
15 minutes – 2 hours
Base notes
2+ hours, dry-down

Fragrance profile

Estimated from note profile
Longevity2–4 hrs
Sillage (projection)Moderate

When to wear Social Butterfly

Best seasons
🌸Spring☀️Summer
Best occasions
Daily wearDate nightSport / outdoor

ScentCast scores every fragrance against live weather, your occasion, and your taste — so it tells you the exact days Social Butterfly is the right pick.

Fragrances similar to Social Butterfly

Share the most signature heart and base notes with Social Butterfly.

Other fragrances from H M

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Common questions about Social Butterfly

What does H M Social Butterfly smell like?+

H M Social Butterfly is a fruity, citrus, and floral fragrance. The opening is lemon and mandarin orange. the heart settles on apple blossom, ylang-ylang, and honeysuckle. the dry-down rests on toffee, cashmere wood, and musk.

How long does H M Social Butterfly last on skin?+

H M Social Butterfly is estimated to last 2–4 hrs on skin (a 2/5 longevity score). This is derived from the base-note composition — heavier base families like oriental, woody, and leather extend wear, while citrus-led blends tend to fade faster.

How strong is the projection of H M Social Butterfly?+

H M Social Butterfly projects at a moderate level (3/5 sillage). Expect it to be noticeable within arm's reach without overpowering the room.

When should I wear H M Social Butterfly?+

H M Social Butterfly is best worn during spring and summer. The note profile makes it well suited to daily wear, date night, and sport / outdoor. ScentCast pairs it with live weather and your calendar so you only reach for it on the right days.

Do I need to reapply H M Social Butterfly during the day?+

Based on the note structure, expect to re-spray every 2-3 hours for sustained presence. Heat and humidity will shorten longevity; cooler weather and moisturised skin will extend it.

Is H M Social Butterfly worth adding to a fragrance collection?+

H M Social Butterfly fits collectors looking for fruity, citrus, and floral signature. ScentCast members can add H M Social Butterfly to their collection and the app will surface it on the days the weather, occasion, and personal taste align — turning a single bottle into an informed rotation pick rather than a guess.

Now live on iOS & Android

Add Social Butterfly to your ScentCast collection

ScentCast learns your collection and picks the right scent for the weather, the occasion, and your mood — automatically. Start with a 1-week free trial.

Free to download. Premium is $3.99/wk or $39.99/yr (7-day free trial on annual).